Chances are most (some? all?) direct sales brands will be offering Black Friday, Small Business Saturday, or Cyber Monday promotions to their consultants this coming week. Here are some ideas to make this selling weekend work for you!
- If your direct sales company provides social media assets, text or private message them to your best hostesses and customers BEFORE you spray them all over social media. Make your VIPs feel extra super special that you shared the promotions with them first, or by sharing them on exclusive channels. Personal communications always win over mass messaging.
- Timing! Don’t cannabalize your Black Friday sales, by promoting Small Biz Saturday or Cyber Monday too soon. Get those Friday sales in first.
- When posting on social media, think strategically about good hashtags to use that will push your content into the feeds of target shoppers. #BlackFriday #onlineshopping #promotions #deal
- Make it easy to contact you, by including your contact information in all your posts and messages.
- Upsell the opportunity to hold a quick virtual party over Thanksgiving weekend, so your hostesses and customers can share the promotions with their friends and family, and earn some additional free product (if your brand allows the weekend promotions to apply to parties).
- Upsell the value of Christmas shopping.
- Upsell the value of convenience. No stores, no lines, all online!
- Upsell the value of “shopping small” with local small businesses.
Remember, you are competing with every other seller out there for shoppers eyes and wallets. But guess what – over $10 billion will be spent on Black Friday this year, and 126 million people will shop online on Cyber Monday. Keep it personal, keep it social, and I’m 100% sure you can get a piece of that very large direct sales pie.