I believe the root of success in attraction-based online marketing or Attraction Marketing, is in trying to recreate the in-person relationship.
• Would you walk up to a stranger on the street, and drag them into your house? No. (At least not without being accused of kidnapping.)
• Would you walk into a room of 1000 strangers, and yell “WHO WANTS TO BUY MY STUFF?” No.
• If you hadn’t seen someone in 10 years, would the first thing out of your mouth be “Hey, want to try my product?” No.
Many seem to forget that basic social etiquette when engaging online. I would challenge everyone to consider how you engage in person, and try to recreate that with your online contacts. Warm chatter and engagement with your friends, offering value to others before seeking it, and focusing on relationship first and sale second. Many consultants say that they usually see higher sales in person. And this is exactly the reason why – in-person, relationship focused value. Ability to engage, chat, ask questions, get to know, socialize. The goal is to translate that online.
Someone recently said “but Brenda, you don’t sell a lot.” Oh friend, if you don’t think I sell? Then I’m doing my job 100% right.
Want to learn more about Attraction Marketing? I have a video coaching course you can check out!
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