You’ve seen them around social media. The cute little cartoon character avatar that looks like the person, doing funny or social things. Whether it was a custom character avatar created by a graphic designer, a free bitmoji found online, or a customizable digital pack, there are infinite uses for avatars in your social marketing. Let’s dig in.
How to Use Your Character Avatar
Alter Ego Voice.
Your avatar can literally be an extension of your own personality. She can be funnier, sassier, edgier or quirkier than you, she might say things you wouldn’t dare say. Adding an avatar to your personality content is a great way to add some fun and humor to your social presence, and still “look” a bit like you.
Seasonal or Holiday Themed.
Put a cute outfit or seasonally themed accessory on your avatar, and boom – she’s dressed for the party!
Your avatar can be an educator, share tips, wear product, or hold product in her hands. She’s a hint of consistent personality while building your value-oriented content. (Kelly Blavatt)
Be Present When You Can’t Be.
We don’t always wake up camera-ready, #amIright. So how about using your avatar for some daily presence, when you don’t want to put your own face online. Consistency is the name of the game in social marketing!
Your Facebook page and group cover graphics are valuable pieces of real estate that can be used to share information, updates, or other announcements. Use your avatar as a tour guide in those covers, to facilitate that information. (Jen Pitney)
Add Live Elements.
You can make any .jpg image into an animated .gif very easily, adding even more visual interest and appeal to your content. And people will be asking “how did you do that?” Because isn’t the point — to get their attention? (This animation was made with the app Lumyer.)
Be a 2nd Persona in Your Business.
If you are a business of one, adding an avatar as your Customer Service Assistant, Social Media Assistant, or Mermaid Assistant (!!) can help create the perception of a bigger team, and thus your business credibility.
When she pops up around your social presence, you are building consistency of your look, aesthetic, and brand. All good things in establishing a recognizable online presence. (Kiki Vogel and Lee Anne Clarke)
The goal of an avatar is to bring personality to your presence, which is all about driving engagement. Have your character ask the occasional questions, and participate in the discussion!
Sometimes you just need to post announcements about your business. Your alter-ego-personality-assistant is perfect for this type of communication. (Holly Isaacson and Jennifer Hentz)
If you don’t yet have a character avatar and think she’d make a good addition to your social strategy, check out our Sassy Suite Customizable Avatar Kits. All the graphics in this post were made by independent business owners, using this kit. You will receive ALL the pieces you need to create and customize your character and then update her forever. Once you choose hair color and eye color, you’ll then download the kit, watch the included training videos, and you’ll have your own avatar designed in minutes. Sassy Suite avatars are completely customizable using PicMonkey or any other graphics program that allows editing layers.