Getting listed in an online directory is a great way to help your direct sales business stand out. In today’s episode, we meet up with Holly Isaacson, a consultant with Posh, and discuss how she leverages SassyDirect to strengthen her sales funnel. Interested in joining SassyDirect? Find a plan that works for you.
Brenda: Welcome, welcome everybody to another episode of direct sales social marketing with Sassy Suite. I’m Brenda Ster in Arizona and joining me as always is Windy Lawson in Florida. Hey Windy, girl, hey!
Windy: Hey, girl, hey!
Brenda: How are you? Windy is fighting a little bit of a cold today. So if you hear any sniffles or kleenex, that would be Windy.
Windy: Maybe. Maybe that’s me.
Brenda: Welcome, everybody. So today, you guys, today we’re spending some time talking about our Sassy Direct platform. What is it? How does it benefit your business? What’s the concept of an online directory? And then we’re gonna interview Holly Isaacson, who’s a posh, Perfectly Posh owner from Minnesota, who has really incorporated Sassy Direct into her social strategy. So hey, Holly, welcome, welcome.
Holly: Hi! Thanks so much for having me. I’m excited to be here.
Brenda: Well, so glad to have you here as well. So why don’t we get started by talking a little bit about what is Sassy Direct? What exactly is it? So here’s — the most basic description is, it’s an online directory. And people say, “Well what does that mean exactly?” And here’s the idea of how this originated. We have — Sassy Suite has a large Facebook group called the Socialite Suite and we used to maintain, inside of our group, Google Forms and Google Docs that had a directory so people could shop from other people in the Suite. And it was a little bit of a beast to maintain. It was a little bit time-consuming an arduous and people would leave the Suite and rejoin the group, and end up on their list… and then people would start, you know, doing all kinds of shady things like spamming all the people on our Google form. And so I mentioned in passing, “it would be so great if we could figure out how to do a public online directory.”
And the Suite team said, “Okay let’s do it!” And so, we figured it out and we built one. So we partnered with a company. We now have a cloud-based online directory called Sassy Direct, it’s on, sassydirect.com. And we have thousands of member listings. And here’s the strategy of why the directory is so effective, and they think Holly will speak to this a little bit as well. Because of the nature of how the directory is built – it is literally built for search engine and Google optimization. It’s built for that purpose because people, when they have a question, they will typically go to Google and they will ask Google a question when they’re looking for a product or a service or something in a local area. So what we’ve done is we’ve put our direct sales directory, or our small business, home-based business owner directory, right where Google is gonna find it. So, Sassy Direct gets in the ballpark of 250 to 300,000 hits a month, that’s over a quarter million hits a month.
Windy: Yeah, Google — Google kinda likes us a little bit.
Brenda: A little bit. We have people that will write a member article or a little micro-blog post and literally within a couple hours be on Google page one for a search on that general topic. It’s really incredibly powerful. So, Sassy Direct is something that we really have been recommending people look at as a part of social strategy and how you use it in your funnel and in your hub and understanding how you’re connecting all of your platforms, together. So even if you have a large Facebook presence and you wanna draw people to maybe your own self-hosted blog or over to Instagram, or over to YouTube. Unless you’re getting a quarter million hits, more or more per month than any one of those channels, you’re not gonna outrank Sassy Direct, you’re just not.
Brenda: So that’s where – what it is, is you’re benefiting from all of the traffic from every other member that’s driving to the platform. So Google is looking at everybody’s listings, everybody’s profiles, everybody’s keywords, everybody’s blog posts on the Sassy Direct platform and saying, maybe Holly specifically isn’t getting a quarter million hits on Sassy Direct —
Holly: I wish…
Brenda: But she’s getting the benefit of everybody’s traffic that’s coming to the site to help push up her rankings. So it’s a really, really interesting platform that’s filled a niche that didn’t exist because there wasn’t really a public directory that was serving this kind of volume and this kind of benefit to direct sellers and home-based business owners. So we’re really excited to talk to Holly about how she uses it.
Windy: And of course the story of how it came into existence is just kind of, it’s so apropos of everything we do. Brenda.
Brenda: It’s very much of like, I had a hair-brained idea, and then said, “Hey we should build an online directory.” “Okay, let’s do that.” And then we did. “Hey, we should start a podcast.” “Okay, we should do that, too.” “We should start a membership premium group. “Okay.” I mean, it’s really very, it really is apropos to how we do a lot of things around the Suite. I have a hair-brained idea, and then we go do it. It’s really, it’s a little bit of that. So people have come to call them hurricanes and they in turn into storm sometimes because it turns into a lot of work for people going, “oh, we’re gonna go research and build a platform, okay.”
Windy: I think this would fall under the good problems to have, right?
Brenda: Yes, it’s very good problems to have. And Sassy Direct has benefited a lot of people. So we’re really, really pleased with the traffic that it has brought to our community because… and again, it’s all about thinking — it’s all about thinking about how the average consumer, the average user, uses social media. When somebody has a question, where do they go? They go to their friends or they go to Google. So relationship-based marketing on one side and Google strategy on the other. And the Suite tries to play on both sides of that. So, Holly, let’s go ahead and let’s get started. So Windy, let’s kick us off so we can chit-chat with Holly.
Windy: Yea. So, Holly, you joined Sassy Direct last November. What about Sassy Direct was appealing to you?
Holly: Well, actually there were a lot of things. I mean I loved, first of all, that it was simply a directory. That somebody could, you know, be looking for my company and then see me listed there and possibly decide I was the one they needed to shop with, hopefully. And I also really liked the microblog feature to it where I could just kind of throw up, you know, what our latest promotion was or a new product launch. And like you were talking about, Brenda, I love that it has the search engine optimization with it. I also really liked that your customers, and even your teammates could, could leave reviews for you and sort of, you know, what your customer service might be like or how you lead as a, you know, as a team leader that sort of thing.
Windy: The reviews are so powerful too. Reviews really are so, so powerful.
Brenda: Yes. Basically what we have built is we have our own little mini Yelp directory. The other major thing is that it’s — everything on Sassy Direct is public. Which means that all the keywords on your profile, on the reviews, on member articles, are all indexed by Google, which makes them searchable and valuable in your search results. So, now, Holly, you mentioned something else there, about the power of the microblogging platform. And this is really something that I think is the most, most, most beneficial. And it really speaks a little bit to consumer psychology of understanding how people use Google because Google is — people ask Google conversational questions. They ask fully formed conversational, what are called ‘long-form questions’. “How do I.” “What is the.” “Where do I find the?’ “How do” — they ask — they ask literal questions of Google. Every one of us has done this. So the idea of the microblogging is being able to answer questions. And now you also said something about specials and promotions which might be even time-sensitive, which is a great place to put Sassy Direct content because it’s time-sensitive.
Holly: Yes. So that was one of the reasons why I wanted a microblog is because I do have a self-hosted blog, too, on a website, and I find that I, on my self-hosted blog, I tend to post more long-term things, things that will… I wanna keep out there for a while, if not forever. And I find that it’s easier to throw up a nice, short, concise microblog post when it is something that’s more time sensitive.
Brenda: That’s a really — that’s a really, really good point because, you know, a lot of people will say, “well I already have my own self-hosted blog. I don’t need Sassy Direct.” And that might be – that might be true if you have a really, really robust self-hosted blog that gets substantial traffic, you might not need Sassy Direct, that’s absolutely true. But unless you’re getting a quarter million hits or more per month on your own blog? Sassy Direct’s gonna outrank you on page one. It just is. So, now, Holly, you mentioned something critical there and I want to, this is a really good, it’s a good tip for anybody who is a blogger or thinking about going into blogging. There’s two different types of content, there is the time-sensitive content, and then the content that’s considered evergreen.
So, what you said was the long-term sort of permanent more of the informational content — in blogging world that’s called Evergreen Content and that’s the kind of content that is searchable, forever, ’cause it’s gonna have value indefinitely. And that is valuable content to put on a self-hosted blog and there’s a little bit of strategy there, right? A little bit of strategy. So tell us how you use Sassy Direct as a lead to the funnel on your main blog.
Holly: Well, sometimes I will start an idea on Sassy Direct and then use sort of, a lead magnet, a link over to my blog to say, “hey, if you wanna learn more on this topic,” whatever it is, “head over here!” and then that gets them, moves them through my funnel.
Brenda: Click here to read more!
Holly: Exactly. Like, you found me here, but come on over here.
Brenda: Exactly. So come down the hallway to the back door, and come read the rest of this article. And then they end up in your funnel, to directed to other social channels. So, now, do you consider Sassy Direct part of your overall marketing strategy, or is it tied specifically your blog strategy? Where does it fit for you?
Holly: No, I would say overall. I tend to, like I said, post more short-term things. So things that are not so permanent. Like our starter kit for our company changes every month. So, I may post something on my microblog about that, because that’s, you know, that’s something that changes all the time. I’m trying to – I’m trying to think, there was another, what else do I do? Oh, our hostess incentives! That’s the other thing that changes on a month-to-month basis. So things that change, you know, more often, I tend to microblog about.
Brenda: That’s exactly how we recommend using it.
Windy: Absolutely. Now, Holly, you actually leveraged Sassy Direct to grow your team. You have a, you grew your team by a member directly from Sassy Direct. So tell us about that.
Holly: I did, I did, I was very excited when I received a notification that somebody messaged me about joining based on my Sassy Direct profile. It was in — it was a couple of months ago, and she just sent me a message and said, “Hey I’m looking to join your company.” And, you know, she was touching base and I wrote her back and we had a nice conversation, she ended up joining. And it’s funny ’cause later on, I don’t know why I didn’t think to ask her during that initial conversation, but later on I went to her and I was like, “So why did you pick me from that Sassy Direct profile?” And she said, “Well I was really just looking for somebody that led their team the ‘Brindy’ way and I, and you know–.”
Brenda: Oh my gosh, we’re a lead magnet, Windy!
Holly: You Are!!
Windy: We are fancy!!
Holly: And, you know, I try to lead my team with service and all the things that you all tend to coach about. So thankfully, when I finally got around to asking her that she was still very happy that she joined my team and made the right choice.
Windy: We did not know that. I will just say, we did not know that.
Brenda: I did not know that. So let me, let me mention, let me say for anybody who’s listening who might not know what that means. Brenda and Windy equals Brindy. We’re kind of the direct sales ‘Brangelina’, that’s — we’re kind of a big Brindy deal. Let me tell you. We’re really not, but we’re kind of our own big deal, and we have a Wednesday live training every week, called The Brindy Show. So it’s a little bit awesome that somebody used that as a… “Well, you train the Brindy way!” We did not know that, Holly. I absolutely love that. I love that. And it’s true. We really do try to focus on service-based leadership, mentorship, coaching, business, and marketing. So it’s really, it’s great to hear that. I’m glad to hear that. Let’s see, so the other thing that we talk about a lot when it comes to blogging and marketing is that you are responsible for your own marketing. You’re responsible for your own cross-promotion. You cannot simply post something on Facebook or post something on Google or post something on Sassy Direct and expect all the magic to fall in your lap, right? You kinda have to – you kind of have to promote your own stuff. So how do you go about cross-promoting your articles, Holly? Your Sassy Direct profile.
Holly: I try to, I post the link kind of everywhere. Like I’ll post it on my business page on Facebook, or, depending on what type of material I’m writing about I might put it in my community group on Facebook. But you can also do great things like pin your article to Pinterest. So there you’ve got your — a whole other search engine for you, you know, for people to find you in. There’s a great group board on Pinterest for Sassy Direct articles that you can become a part of.
Windy: Holly’s like a cross-promotion ninja!
Brenda: This is a secret. Let’s talk about this one for a hot second. So even if somebody isn’t on Sassy Direct, Holly said something there that was kind of brilliant. And I just wanna call it out for one second. Cross-posting your content to Pinterest. Because Pinterest, you guys, is simply a search engine. It’s a search engine just like Google is. You go there and you look for recipes and jewelry, and fashion ideas and home inspiration. It’s essentially virtual lifestyle and virtual.. building a virtual lifestyle that you want. Or virtual hoarding, either way. But nonetheless, you know, whatever. I don’t judge because I’ve got my own 80,000 pins out there. But the fact that you can control the content and put content right on to the Pinterest search engine as well, to direct traffic either back to Sassy Direct or back into your own funnel to Facebook, Instagram, YouTube, wherever else you might want somebody to go, is really, really powerful. So even if somebody isn’t blogging on Sassy Direct, per se, you should be cross-pinning your content to Pinterest. So how’s that for a little nugget let’s stick right in here into this podcast ’cause it’s such an important piece of connecting your social platforms together.
Windy: You really can’t have a Brenda conversation without Pinterest somehow.
Brenda: I know. I like talking about Pinterest mainly because Windy is like anti-Pinterest. Windy is not anti-Pinterest. She knows the power of Pinterest. She’s anti-falling down the Pinterest hole and moving in and setting up a new house there.
Holly: It’s easy to do. I can understand.
Brenda: Which is the reason I love it ’cause I’m all about sort of conceptualizing the virtual lifestyle that I’m going to have someday when I grow up, clearly. So it’s fantastic, it’s all good. So, Holly, you know, you’ve had a lot of success with Posh and your business and growing your team and doing it in an authentic, relationship-based way. Do you have any tips overall that you might share or anything else you’d like to share with our listeners ’cause, you know, we have seven whole listeners that tune in almost every week to say hi. So it might be eight now, I don’t know, maybe nine.
Holly: I don’t know. Like, you know, just, like you were saying, get your content all over the place, all the funnels, you wanna use them all as much as you can. One more funnel is that there’s a Sassy Direct Facebook group that you can be a part of, and a little hidden gem here is they do have a Share thread every month, so you can also post your articles there so you can grab people everywhere.
Brenda: We have a lot of ways to help people drive traffic because it, you can’t just write something and wait for the Google Gods to find you, you have to do your own traffic, you have to do your own marketing
Holly: And the more you get out there, the better chance people will find you and fall your funnel system and hopefully never find their way out.
Brenda: That’s the goal! It’s like a big spider web — So that’s the metaphor right there, right? That’s the web. I mean, you’re the black widow-spiders, and you’ve built this really complex web and somebody gets stuck at the outer edges and you can still, as your black widow, roll them up and eat them for dinner. No, I’m only kidding. But you get my point, it’s the same concept, you get someone stuck in your web and they can’t find their way out because all your funnels lead to you somehow. That’s the idea. So the better, and Sassy Direct, it kinda sits in the middle and it’s a really powerful, highly optimized search engine to help do that.
Holly: And I think, you know, really think through your keywords you’re using — things that people will want to search on that will hopefully lead to you. Being consistent with your posting, which is one thing I kind of need to work on a little bit more, but I think the more often you post, the more you have out there, the better chance people will find you too.
Brenda: So for those that may be interested in exploring Sassy Direct, we do have, it’s sassydirect.com. We do have three different membership levels that start at a basic $5 a month all the way up to a premium that includes microblogging. And we also will be implementing a free trial soon, so stay tuned, we are gonna be implementing a 30-day-free trial of our premium level. So that will be coming shortly in the next little while. How’s that for a teaser? So that’s something that we want to also sneak in there. We also have a lot of training on how to write member articles, how to maximize your profile. And we’ll be rolling out a lot more training soon as we really work to help people understand the benefit of this platform and how it can help your overall social strategy. So, yeah, it’s been fantastic talking to you Holly, we’re, we always love hearing success stories.
Holly: Thank you so much for having me it’s been fun.
Brenda: So, Windy, why don’t you take us on home? What do we need to close out with? We have anything left? Yeah, how do we connect with Holly? If anyone wants to talk to Holly, how do they find her?
Windy: You can find Holly over at sunshineandposh.com
Brenda: sunshineandposh.com and that would be Holly Isaacson, you guys. She is a Posh leader in Minnesota who is just crushing it online with really great marketing strategies. You guys, thank you for joining us as always, and for tuning in to direct sales social marketing with Sassy Suite. If you are not yet in the socialite suite on Facebook, it’s our free…
Windy: What?! How could you not be there?
Brenda: Well, I think our nine listeners are probably in the Suite, but just in somebody else isn’t. I’m just saying… there’s 104,000 people hanging out over on Facebook. The Suite is home for a variety of social marketing resources, free weekly training, and the tips and tricks to rock your business. And today, we were talking all about using Sassy Direct as part of your strategy, and how that fits. So even if you don’t have a Sassy Direct profile, hopefully, there was a nugget or two in here that you caught and went, “Oh, I could do that with my blog, or with Pinterest, or with Facebook or Instagram.” Yeah, you can.
Windy: Or even if you’re just looking for — if you’re looking for a direct sales provider, check the directory.
Brenda: Yes, that’s a very good point. That’s a really, really good point, Windy. Let me talk about that. We have thousands of people who have member listings on Sassy Direct and they, in theory, are people who understand the Suite strategy and the value of attraction-based and relationship-based marketing. So they are absolutely the people that we want to support because they’re the people who are trying to help change direct sales and the perception of doing this business better, and doing it in a strategic social-oriented way. So we absolutely love, that’s where we direct people to. In fact, the other night, I may have gone out and done a tiny little bit of shopping and bought from two Sassy Direct people. One Pampered Chef and one from a new game company. I’m waiting for thank yous from both of them. I haven’t gotten them yet. How’s that for a shout out? Holla!
Windy: Would you die if you got a, Holly, let keep, let’s be honest for one second. Would you die if all of us said, you get a new customer, or from your back office, and you see Brenda’s name?
Holly: Yeah, you can bet that she would have got a ‘Thank You’ from me within about 30 seconds.
Brenda: Here’s the thing, you guys… and I find this hilarious is that I love shopping, and I love direct sales. And people are always afraid to ask me or they’re afraid they’re gonna do it wrong or therefore they don’t say anything at all. Versus, saying nothing is actually the worst form of doing it wrong, right? Versus simply saying ‘Thank you so much for your business.” That’s the best compliment ever. I know you appreciate me then, so you know. I love shopping you guys, I love it. And that’s where we refer everybody to go shopping is go check out and support our suite sisters on — and brothers on Sassy Direct. So, Holly, I am so glad that you’ve got in business from this channel, both sales and team members and thank you for being part of our community. We will see you guys next time right here on Direct Sales marketing with Sassy Suite. Have a great day!