If you’ve ever dreamed of working for yourself and owning your own business, direct sales is for you, they tell us. And it’s true! One of the most appealing aspects of direct sales is the ability to own your own business (and work whatever hours work for you). The challenge is there’s no magic button that gets pushed which switches our brains from employee to CEO. And that’s a problem.
Most direct sales companies provide a plethora of training… on their product. But when it comes to developing a personal brand, a marketing calendar, a content strategy, the direct seller is often times on her own. Even if the company does provide resources, they are branded to the company, not to the seller.
And here’s where the problem becomes evident. As an employee, you are given tasks to complete by a deadline. As CEO, you have complete control. Which can be a blessing or a curse.
No one is reminding you to post on your social media channels every day.
No one is telling you to complete customer follow ups in a timely manner.
No one is asking if you’ve secured hostesses for your next month.
No one wants a report of the vendor events you’ve researched for next quarter.
No one is watching. Except you.
Making the leap from employee to CEO means YOU are responsible for keeping yourself responsible. No one will ask. No one will reprimand you if you haven’t completed the critical tasks you need to complete to keep your business growing.
Keep Yourself Accountable
I have some non-negotiables for my business; things that must be done. On any given day, they are my priority, before anything else.
- Customer follow ups within two days of an order.
- Posting on social media every day.
- Vendor event cost benefit analysis completed within three days of an event.
- Month end reports by the 5th of every month for the previous month.
Am I doing other things? Of course! But my list non-negotiables also happens to be the list of the things that easily fall through the cracks if no one is watching. But when I know the CEO is watching, I’m committed to doing them. (Hey, I want to make sure I’m Employee of the Month again!)
It takes discipline to be the CEO. It takes courage and commitment and consistency. And community. Want to join ours? Check out The Socialite Suite on Facebook. 100,000 other direct sellers and small business owners think we’re pretty awesome.