We get the question often here in the Suite, about anxiety over the size of your Facebook group or fan page following. Let me tell you. Size is not necessarily proportional to sales.
Someone with a mega following (say, 10K+) might have grown it through spammy methods, “add a friend” incentives, loops, ladders, or mass adds. So it’s an inactive group or page with low volume, because there is no relational foundation to the community, and people have no idea who you are or how they got there. Bigger isn’t always better.
Someone else might have a smaller group (say 1,000) and be pushing huge sales. Trust me – there are some here in the Suite doing just that. $10+K months on a 1,000 member group.
The size of your Facebook group isn’t what matters. What matters is the quality of your community, how you treat them, and how you foster the relationships with them. It’s a solid mix of in-person and online sales, and then funneling them at the point of sale to your group or page to create the repeat customer line. It’s conducting your sales or parties where the people are, and leveraging hostesses to grow your base with a solid coaching strategy. It’s creating consistency in your schedule so people know what to expect. It’s bringing personality and fun into your community, along with purposeful value. It’s getting outside of the brand groups that consume your newsfeed, and finding new people to network with, and then offering help and value in that new community.
This topic comes up a lot. I’ll meet with someone and they will almost apologize to me for their group being small. My first question is never “why is it small?” My first question is ALWAYS “tell me how you grew your group?” Organic growth for the win.
Interested in learning more tips for your direct sales business? Come on over and join the Socialite Suite on Facebook!