Our goal here in the Suite, is to bring content to direct sellers that teaches online marketing. We leverage ideas and strategies from Michael Stelzner (Social Media Examiner), Gary Vaynerchuk (Best selling author, and founder of Vayner Media), Kim Garst and Mari Smith (social and FB experts), among others.
Our goal here in the Suite is to focus on how to create original content, authentic engagement, and community, when there are hundreds or thousands selling what you sell. It is not our goal to blame Facebook for “not showing our posts” or “not wanting us to sell.” Rather, we want to focus on how to work WITH Facebook, by recognizing the kinds of content that Facebook rewards.
Every expert out there will tell you that less is more, quality over quantity, and creating narrative that connects with your ideal reader. The theories of consumer behavior and social psychology are well established and very predictable. We don’t typically engage with strangers, we hate being “sold to”, and we hate feeling simply like a dollar sign.
Here’s the ultimate paradox.
It’s not in the corporate brand’s interest for you to look different from each other. After all, they are representing a corporate brand. They provide gorgeous social media assets for their consultants to use, and then everyone shares the same image at the same time. Enough people unfollow/hide/mark that image as spam, and suddenly everyone’s reach drops, or they land in Facebook jail. Is this Facebook’s fault? No – they want social authenticity. It’s our job as marketers to know that, and work with it.
And those who are doing that, are thriving. It’s not “canned scripts” or “rhetoric.” It’s how Facebook marketing works, and is what we teach. Tough love. Stop blaming Facebook, and start focusing on better social engagement. Stick around the Suite, we’re glad you’re here.
Interested in learning more tips for your direct sales business? Come on over and join the Socialite Suite on Facebook!