After speaking at a training in Wisconsin, I was chatting with someone. She said that she’s felt like she’s spinning her wheels – lots of activity on lots of places, but not feeling like any one of them was getting traction. But things are just now starting to click.
Yes. This is completely normal.
There isn’t one thing that will make your social marketing plan work. It’s 1,000 little things, that cumulatively all add up to big impact.
And then suddenly, almost all at once, things start clicking. And all these little disjointed efforts seem to start humming, people start finding you across platforms, your content mix starts getting better engagement, funnels start working, your hashtags start getting better reach, Google finds you, and people are coming TO you, versus you feeling like you’re constantly pushing.
It’s like a 1,000 piece puzzle. Totally scattered and disjointed pieces strewn across the dining room table, no idea what the final picture might be. It’s not until pieces find other pieces, that the picture starts to form, and the whole puzzle gains momentum. Ah – this piece goes there, and this piece goes over here…. ah I see it now! Yes there’s the picture!
Social marketing isn’t fast. Putting together a 1,000 piece puzzle isn’t fast. And one piece won’t make your puzzle complete. Keep working on the individual pieces, until you start to see the picture, and gain the momentum and confidence to propel you forward.
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