“Don’t cry over a business transaction,” my dad said, baffled by my sudden outburst of tears.
I was in the process of buying my first house, navigating mortgages and closings and insurance and taxes all by my big girl self. And, on the day of the closing, when I received notification of I don’t even remember what, but it was surprising and upsetting, I showed up in my dad’s office in tears.
“This is business, baby. Don’t cry over a business transaction.”
On its face, it makes sense. Business is business, nothing worth crying over. Except, direct sales isn’t business as usual.
The big difference between direct sales and other businesses is that we are not just conducting business transactions with nameless, faceless strangers. This industry is driven by personal relationships; we literally develop bonds, often deep bonds, with our customers and our teams. Our personal lives become intertwined with our business lives, our friends become our customers and vice versa. Our business and emotions are all wrapped up together.
In this setting, it’s easy to forget that we are first and foremost business owners.
When our company announces new policies, changes product lines or makes other changes, for many, we get emotional. We worry about how this will impact our teams and our customers. We head to the myriad brand-specific pages and talk about what it all means, allowing our emotional sides to get all riled up instead of taking a step back and evaluating it from a business standpoint.
Business and Emotions: Take a step back!
Remove the emotional response and evaluate the changes from a business perspective by asking yourself these questions:
- How does this impact my ability to sell my product?
- How does this impact my ability to grow my team?
- What does this require of me, as a leader?
- Is this good for the long-term stability of the company?
- Is the company still aligned with my “why”?
Direct sales can change your life, if you let it, but it is not for the faint-hearted. By recognizing that you are in a business relationship with your company and training yourself to keep your emotional responses out of equation, you can evaluate the changes with a clear head and save the tears for a Nicholas Sparks binge session.
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